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Ooh-la-la! Online Casino Backs French Team
14 Aug 2006
Sports sponsorship is a mega-million dollar industry, with many teams enjoying the benefits of financial backing, while the sponsors get to see their names emblazoned on sports attire and benefit from marketing and advertising. In recent years, online casino companies have entered this industry and have started to sponsor popular sports team, especially in the world of soccer. Spectators can now see the names of their favorite online casino sites when they view soccer matches live or on TV, and online casino companies are reporting that business is booming thanks to the increased advertising in the world of sports.
Recently, Game Bookers online casino announced the signing of a sponsorship deal with French Premier League, FC Nantes. Game Bookers, a site owned by popular online casino company, Party Gaming, will back the team for the next three football seasons. All parties involved are mum about the financial side of the deal, but other details have been released, including the fact that the online casino site’s logo will appear at the front and back of the team’s shirts. The site will also advertise its brand all around the official FC Nantes stadium in France.
It is hoped that the deal signed between the online casino site and FC Nantes will begin a new era for the soccer team. Game Bookers online casino brings with it an international flavor and this is definitely an image that the soccer team is hoping to project amongst its fans.
